Hundreds of ad photos taken over the course of eight years make up this campaign for De Beers, which was ranked the 6th best ad campaign of the 20th century by Advertising Age. “Smelly-Socked Romantic” was the winner of a Bronze Lion.

Brand: De Beers

Agency: JWT NY

Creative directors: Ed Evangelista, Chris D’Rozario

Copywriters: Chris D’Rozario, Liz Donnelly, Eric Izo

Art director: Ed Evangelista